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About Us

OUR STORY

Lit Up Illuminations was founded by two beer lovers with a candle-making problem on a mission to promote sustainability.

As a DIYer, Stacey began making candles in college. When PJ and Stacey started dating in 2014, PJ wanted to learn one of her hobbies and surprised her with a much better bottle cutter than what she’d been using. Unfortunately, about this same time is when the Atlanta area stopped recycling glass and started taking it to the landfill.

Fortunately, two kindred entrepreneurial spirits decided to see if there was a market for high-quality soy candles made in upcycled bottles. It took us over a month to create 80 candles for our first event, a beer festival, and we were pleasantly surprised by the response.

After a handful of events we decided to remove the original labels and brand our own candles in order to brew Lit Up Illuminations into the business we visualized it could become. In 2017, we stepped away from our day jobs and jumped into this business full-time, focused on expanding our brand awareness by vending at retail events outside our immediate market and exhibited at various trade shows, opening accounts and we are now honored to be carried by our trusted retailers across the United States and internationally.

Our process starts by collecting empty beer bottles from local events and businesses (saving them from the landfill). To craft the upcycled vessels, we hand-cut the bottles and put them through a 3-step finishing process to give them a smooth, polished edge.

Then we give them new life as soy candles: we attach a hemp wick (because hemp is more sustainable than cotton) then hand-pour a blend of natural soy wax (because soy is a renewable resource) plus the maximum amount of fragrance (almost double the recommended amount), giving our candles the best scent throw possible (both hot and cold) - AND they burn up to 60 hours.

With a variety of collections to choose from, there’s something for everyone (no, they are not beer scented or beer themed): the Lumberjack collection is earthy & masculine - loved by both men and women; the Hippie collection is earthy & herbal; the Aromatherapy collection is herbal & clean; the So Fresh, So Clean collection is well, fresh & clean; and the Ripe for the Pickin’ collection is fruity. The Horsin’ Around collection is equestrian-themed. And there are seasonal collections for Fall and Christmas.

We are dedicated to using locally sourced, eco-friendly materials to create our premium candles which are handcrafted with love in Decatur, GA.

Cheers!

P.S. Please join us in our effort to reduce, reuse & recycle. 

PJ and Stacey

Co-Founders/Owners: PJ CARROLL & STACEY FISH

Email Us: connect@litupilluminations.com
Call Us: 320-GET-LIT1 (320-438-5481)